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Big Words. Complex Sentences.

I’ve noticed recently that people use big words, complicated sentence structure, and “lyrical" wordplay to try to get their message across.

In my opinion, what they are really doing is trying to confuse you, or impress you, to “sell” their message.

It's far more important to use simple words, basic sentence structure, and age old messaging.

Talking fast, using complicated words, or industry-specific “jargon” is self-serving, most of the time.

The goal of communication is to simplify and clarify your message so that people understand.

I'm trying not to be critical, or "speak from a stage" or "podium", so to speak. This is just an observation.

And the message doesn’t need to be long.


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